About us

We built TRU Accounting Solutions to be different.

Most accounting firms treat small to mid-size businesses like an afterthought. We built TRU Accounting Solutions to flip that — bringing enterprise-quality financial guidance to the entrepreneurs and business owners who need it most.

TRU Accounting team meeting with a client
Founded in San Diego, CASmall businesses & entrepreneurs

Our story

TRU Accounting Solutions was founded with a simple belief: every business deserves an accountant who genuinely understands their goals, not just their tax returns.

We started by working directly with entrepreneurs — restaurateurs, contractors, consultants, and creatives — who were underserved by large firms and overwhelmed by doing it themselves. Over time, we built a practice rooted in trust, transparency, and real financial partnership.

Today, we serve 30+ businesses across the northwest, offering the full spectrum of accounting services under one roof. Our clients stay with us because we show up, we communicate clearly, and we treat their business like it matters — because it does.

Our values

What we stand for

Our values aren't a wall poster. They're how we work every day.

Transparency

No jargon, no surprises. We explain what we're doing and why, so you always know where your finances stand.

Reliability

Deadlines matter. We deliver on time, every time — because your business depends on it.

Partnership

We're not just your accountants. We're invested in your success and available when you need us.

Precision

Accuracy isn't optional in accounting. We hold ourselves to the highest standard on every engagement.

Our team

The people behind TRU Accounting Solutions

A small, experienced team with deep expertise and a genuine commitment to your success.

Sheila Ames

Founder & Managing Partner

With 15+ years in public and private accounting, Sheila founded TRU to bring big-firm expertise to the small and mid-size business community. Specializes in tax strategy and business advisory.

Nicole Ames

Accountant & Payroll Specialist

Nicole leads client engagements across bookkeeping, payroll, and audit services. Known for meticulous attention to detail and a talent for making complex financials easy to understand.

Lauren Ames

Payroll & HR  Compliance Specialist

Lauren manages payroll operations and compliance for TRU's growing client base. Brings deep expertise in California employment law and multi-state payroll requirements.

TRU Accounting Solutions team

Credentials

Credentials & affiliations

  • 15+ years of experience with public and private accounting services
  • Multi state HR compliance knowledge
  • QuickBooks ProAdvisor Certified

Ready to work with a firm that's truly invested in your success?